On the Road with Nissan's Revolutionary Video Ads

The Story

Now that television advertising has gone broadband, a completely new ad model is also required, one that takes advantage of the realities and strengths of interactivity and offers innovative monetizing solutions. With the create of a highly effective Ad Pod model, Schematic revolutionized interactive advertising.

The Schematic Ad Pod experience works within online programming: essentially, watching ads becomes part of the interactive experience. Users are aware that they will be watching a series of tightly synchronized video ad inserts, which will appear at specific points and for specific lengths of time during the programming they have chosen. Such transparency creates a relationship that drives new, significant metrics for ad sales opportunities &mdash and actually reinforces the viewer's positive reaction to the programming.

The Ad Pod model has been recognized throughout the interactive industry as proving a groundbreaking new revenue stream. The first iteration, this ad for Nissan, won acclaim from industry and consumers alike.

The Solution

Details Coming Soon...

Stats and Figures

Role: Flash Developer
Client: Nissan
Year: 2006

• Flash with ActionScript 2
• Streaming video integration with Akamai